Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum.
| trading_symbol | registrant_name | time | price | change | percentage_change |
|---|---|---|---|---|---|
| HOG | HARLEY-DAVIDSON, INC. | 2026-03-03 13:30:27 | 18.37 | 0.6 | 3.38 |
| trading_symbol | central_index_key | registrant_name | isin_number | lei_number | ein_number | exchange | sic_code | sic_description | fiscal_year_end | state_of_incorporation | address_street | address_city | address_state | address_zip_code | address_country | address_country_code | phone_number | mailing_address | business_address | former_name | industry | founding_date | chief_executive_officer | number_of_employees | website | market_cap | shares_issued | shares_outstanding | description | update_time |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HOG | 0000793952 | HARLEY-DAVIDSON, INC. | US4128221086 | ZDNAWZWXIKMWI51R2A08 | 391382325 | NYSE | 3751 | Motorcycles, Bicycles & Parts | 1231 | WI | 3700 W JUNEAU AVE | MILWAUKEE | WI | 53208 | UNITED STATES | US | 414-343-8553 | 3700 W. JUNEAU AVE, MILWAUKEE, WI, 53208 | 3700 W JUNEAU AVE, MILWAUKEE, WI, 53208 | HARLEY DAVIDSON INC | Automotive | 1903 | Artie Starrs | 6,400 | https://www.harley-davidson.com/ | 2,822,510,184 | 172,580,640 | 111,850,563 | Harley-Davidson, Inc. (H-D, or simply Harley) is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for its loyal following. There are owner clubs and events worldwide, as well as a company-sponsored, brand-focused museum. | 2026-02-26 17:17:15 |
| Fiscal Year | Market Cap | Change In Market Cap | Percentage Change In Market Cap | Shares Outstanding | Change In Shares Outstanding | Percentage Change In Shares Outstanding |
|---|---|---|---|---|---|---|
| 2025 | 2,822,510,184 | -1,535,599,940 | -35.2355 | 111,850,563 | -12,686,287 | -10.1868 |
| 2024 | 4,358,110,124 | -611,123,571 | -12.2981 | 124,536,850 | -12,026,006 | -8.8062 |
| 2023 | 4,969,233,695 | 208,753,439 | 4.3851 | 136,562,856 | -9,626,776 | -6.5851 |
| Executive Name | Executive Position | Fiscal Year | Salary | Bonus | Stock Awards | Incentive Plan Compensation | Other Compensation | Total Compensation |
|---|---|---|---|---|---|---|---|---|
| Luke Mansfield | Chief Commercial Officer | 2024 | 435,000 | 0 | 664,157 | 0 | 45,254 | 1,144,411 |
| Paul Krause | Chief Legal Officer, Chief Compliance Officer, Corporate Secretary | 2024 | 515,000 | 0 | 753,467 | 0 | 49,842 | 1,318,309 |
| Jochen Zeitz | Chief Executive Officer, President | 2024 | 1,950,000 | 0 | 6,500,014 | 0 | 695,531 | 9,145,545 |
| Jonathan Root | Chief Financial Officer | 2024 | 575,000 | 0 | 957,351 | 0 | 49,938 | 1,582,289 |
| Gina Goetter | Chief Financial Officer | 2023 | 188,000 | 0 | 884,154 | 0 | 84,042 | 1,156,196 |
| Fiscal Year | Employee Count |
|---|---|
| 2023 | 3 |
| 2022 | 6 |
| 2021 | 4 |
| Fiscal Year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Revenue | 4,473,175,000 | 5,186,802,000 | 5,836,478,000 |
| Cost Of Revenue | 2,741,821,000 | 3,005,940,000 | 3,322,306,000 |
| Gross Profit | 866,592,000 | 1,154,838,000 | 1,566,542,000 |
| Research And Development Expenses | 154,300,000 | 161,000,000 | 159,300,000 |
| General And Administrative Expenses | 1,147,475,000 | 1,145,244,000 | 1,175,550,000 |
| Operating Expenses | 4,086,540,000 | 4,770,175,000 | 5,057,394,000 |
| Operating Income | 386,635,000 | 416,627,000 | 779,084,000 |
| Net Income | 338,738,000 | 455,357,000 | 706,586,000 |
| Earnings Per Share Basic | 2.82 | 3.46 | 4.96 |
| Earnings Per Share Diluted | 2.78 | 3.44 | 4.87 |
| Weighted Average Shares Outstanding Basic | 120,073,000 | 131,447,000 | 142,378,000 |
| Weighted Average Shares Outstanding Diluted | 121,257,000 | 132,288,000 | 145,103,000 |
| Fiscal Year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Cash And Cash Equivalents | 3,091,744,000 | 1,589,608,000 | 1,533,806,000 |
| Marketable Securities Current | — | — | — |
| Accounts Receivable | 225,760,000 | 234,315,000 | 267,200,000 |
| Inventories | 730,898,000 | 745,793,000 | 929,951,000 |
| Non Trade Receivables | — | 2,031,496,000 | — |
| Other Assets Current | 292,383,000 | 259,764,000 | 214,401,000 |
| Total Assets Current | 5,586,949,000 | 4,996,637,000 | 5,163,729,000 |
| Marketable Securities Non Current | — | — | — |
| Property Plant And Equipment | 750,224,000 | 757,072,000 | 731,724,000 |
| Other Assets Non Current | 222,032,000 | 128,913,000 | 153,928,000 |
| Total Assets Non Current | 750,224,000 | 757,072,000 | 731,724,000 |
| Total Assets | 8,044,815,000 | 11,881,579,000 | 12,140,554,000 |
| Accounts Payable | 389,237,000 | 298,718,000 | 349,162,000 |
| Deferred Revenue | 34,722,000 | 23,083,000 | 23,357,000 |
| Short Term Debt | 497,776,000 | 640,204,000 | 878,935,000 |
| Other Liabilities Current | 671,957,000 | 593,960,000 | 646,859,000 |
| Total Liabilities Current | 2,658,694,000 | 3,557,494,000 | 3,384,264,000 |
| Long Term Debt | 2,469,241,000 | 6,320,178,000 | 6,246,585,000 |
| Other Liabilities Non Current | 195,044,000 | 201,250,000 | 173,802,000 |
| Total Liabilities Non Current | — | — | — |
| Total Liabilities | — | — | — |
| Common Stock | 1,726,000 | 1,720,000 | 1,712,000 |
| Retained Earnings | 3,717,408,000 | 3,465,058,000 | 3,100,925,000 |
| Accumulated Other Comprehensive Income | -257,137,000 | -332,706,000 | -304,962,000 |
| Total Shareholders Equity | 3,140,668,000 | 3,166,047,000 | 3,252,808,000 |
| Fiscal Year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Depreciation And Amortization | 172,371,000 | 160,673,000 | 158,112,000 |
| Share Based Compensation Expense | 31,749,000 | 49,005,000 | 82,901,000 |
| Other Non Cash Income Expense | -33,174,000 | -17,070,000 | 39,713,000 |
| Change In Accounts Receivable | -32,646,000 | -19,778,000 | 11,443,000 |
| Change In Inventories | -47,577,000 | -164,609,000 | -21,257,000 |
| Change In Non Trade Receivables | -43,786,000 | -36,000 | 339,000 |
| Change In Other Assets | — | — | — |
| Change In Accounts Payable | 125,556,000 | -55,436,000 | 28,570,000 |
| Change In Other Liabilities | — | — | — |
| Cash From Operating Activities | 568,922,000 | 1,063,833,000 | 754,887,000 |
| Purchases Of Marketable Securities | — | — | — |
| Sales Of Marketable Securities | — | — | — |
| Acquisition Of Property Plant And Equipment | 153,679,000 | 196,563,000 | 207,404,000 |
| Acquisition Of Business | — | — | — |
| Other Investing Activities | -1,126,000 | -12,172,000 | 2,180,000 |
| Cash From Investing Activities | 3,778,775,000 | -383,330,000 | -512,304,000 |
| Tax Withholding For Share Based Compensation | — | — | — |
| Payments Of Dividends | 86,388,000 | 91,224,000 | 96,310,000 |
| Issuance Of Common Stock | — | — | — |
| Repurchase Of Common Stock | 353,270,000 | 459,829,000 | 363,987,000 |
| Issuance Of Long Term Debt | 448,013,000 | — | — |
| Repayment Of Long Term Debt | — | — | — |
| Other Financing Activities | -787,000 | 11,000 | 1,946,000 |
| Cash From Financing Activities | -3,010,300,000 | -572,315,000 | -174,646,000 |
| Change In Cash | 1,350,890,000 | 92,043,000 | 69,634,000 |
| Cash At End Of Period | 3,091,744,000 | 1,589,608,000 | 1,533,806,000 |
| Income Taxes Paid | 39,358,000 | 111,117,000 | 237,658,000 |
| Interest Paid | 330,823,000 | 358,996,000 | 290,467,000 |
| Fiscal Year | 2025 | 2024 | 2023 |
|---|---|---|---|
| Earnings Per Share | 2.82 | 3.46 | 4.96 |
| Price To Earnings Ratio | 7.266 | 8.7081 | 7.4274 |
| Earnings Growth Rate | -18.4971 | -30.2419 | -0.998 |
| Price Earnings To Growth Ratio | -0.3928 | -0.2879 | -7.4423 |
| Book Value Per Share | 44.8571 | 63.3265 | 61.5003 |
| Price To Book Ratio | 0.4568 | 0.4758 | 0.599 |
| Ebitda | 583,911,000 | 757,895,000 | 1,133,143,000 |
| Enterprise Value | 2,335,568,770 | 9,331,272,110 | 10,836,919,520 |
| Dividend Yield | 0.0351 | 0.023 | 0.0184 |
| Dividend Payout Ratio | 0.255 | 0.2003 | 0.1363 |
| Debt To Equity Ratio | 0.9447 | 2.1984 | 2.1906 |
| Capital Expenditures | 165,523,000 | 186,021,000 | 199,950,000 |
| Free Cash Flow | 403,399,000 | 877,812,000 | 554,937,000 |
| Return On Equity | 0.1079 | 0.1438 | 0.2172 |
| One Year Beta | 1.1621 | 0.9773 | 1.3208 |
| Three Year Beta | 1.1581 | 1.25 | 1.2195 |
| Five Year Beta | 1.1765 | 1.3844 | 1.4185 |
| Insider Name | Relationship To Issuer | Transaction Date | Amount Of Securities | Acquired Or Disposed | Securities Owned Following Transaction |
|---|---|---|---|---|---|
| Masood Rafeh | Director | 2026-02-27 | 2,775 | A | 7,480 |
| FARLEY JR JAMES D | Director | 2026-02-25 | 6,454 | D | 16,205 |
| Koval Glen | SVP Motorcycle Development | 2026-02-17 | 2,287 | A | 14,640 |
| Koval Glen | SVP Motorcycle Development | 2026-02-17 | 742 | D | 13,898 |
| Krause Paul J | Chief Legal Officer | 2026-02-17 | 3,757 | A | 33,342 |
| Name Of Reporting Person | Report Date | State | Transaction Type | Transaction Date | Owner Type | Amount |
|---|---|---|---|---|---|---|
| Tim Moore | 2026-02-20 | NC14 | Purchase | 2026-01-23 | — | $15,001 - $50,000 |
| Tim Moore | 2026-01-07 | NC14 | Purchase | 2025-12-18 | — | $15,001 - $50,000 |
| Tim Moore | 2025-12-19 | NC14 | Purchase | 2025-12-09 | — | $15,001 - $50,000 |
| Tim Moore | 2025-12-02 | NC14 | Sale | 2025-11-28 | — | $15,001 - $50,000 |
| Tim Moore | 2025-12-02 | NC14 | Purchase | 2025-11-21 | — | $15,001 - $50,000 |
| Investor Name | Period Of Report | Market Value | Amount Of Securities | Price Per Security |
|---|---|---|---|---|
| Brevan Howard Capital Management LP | 2025-12-31 | 1,940,505 | 94,705 | 20.49 |
| CITADEL ADVISORS LLC | 2025-12-31 | 10,859,700 | 530,000 | 20.49 |
| CITADEL ADVISORS LLC | 2025-12-31 | 16,420,686 | 801,400 | 20.49 |
| CITADEL ADVISORS LLC | 2025-12-31 | 40,037,541 | 1,954,004 | 20.49 |
| SummitTX Capital, L.P. | 2025-12-31 | 3,530,427 | 172,300 | 20.49 |
| Registrant Name | Period Of Report | Fund Name | Fund Symbol | Amount Of Units | Value In Usd | Percentage Value Compared To Assets |
|---|---|---|---|---|---|---|
| PIMCO Equity Series | 2025-12-31 | PIMCO RAFI Dynamic Multi-Factor U.S. Equity ETF | MFUS | 1,792 | 36,718.08 | 0.0174 |
| RYDEX SERIES FUNDS | 2025-12-31 | Class C | RYLCX | 1,059 | 21,698.91 | 0.3635 |
| RYDEX SERIES FUNDS | 2025-12-31 | Class A | RYLSX | 1,059 | 21,698.91 | 0.3635 |
| RYDEX SERIES FUNDS | 2025-12-31 | Class H | RYLAX | 1,059 | 21,698.91 | 0.3635 |
| RYDEX SERIES FUNDS | 2025-12-31 | Investor Class | RYLIX | 1,059 | 21,698.91 | 0.3635 |